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Why my traffic is going down?

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Hi, I am promoting a site since from 3 month. Last the total traffic was around 4000 and the keywords was also were ranking good. When I checked this month my keywords are ranking pretty good in fact no of the keyword dropped from the ranking but my traffic is 520. Anybody do have any idea about this. Why this happening so, how can I rectify this, I really need a solution

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